Introduction

The course aims to encompass an understanding of the basic concepts and strategies of digital marketing.  The discussion provides learners with knowledge on how to develop a digital marketing strategy which would enable them to market their brand / service / product in a digital setting with proper lead management and call to action through good user experience. Learners will be evaluated via various strategies for Search Engine Optimization (SEO) analysis and assessed on how to avoid penalty by search engines. At the end of the course, learners will be able to equip skills and knowledge to analyse and optimize website performance with the use of web analytics software.