Digital era has made the world markets becomes more global and accessible for firms to target. This course builds understandings on important strategies related to the management of the marketing mix that are required to meet the demands of true world markets in a dynamic and ever-changing setting. Learning will involve assignments related to international marketing operations with appropriate learning outcomes assessments employed.

Course Code: ITB7203
Course Mode: Physical / Face-to-face
Intakes: January | May | September
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Putra Business School

Putra Business School

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