The course aims to adopt comprehensive strategy by engaging marketing mix strategies.  The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans. Learners will be evaluated via various marketing strategies and the assessment of their different stages of progress. At the end of the course, learners will be able to demonstrate comprehensive technical expertise by applying marketing tools to match marketing strategy

Course Code: MKT7203
Course Mode: Physical / Face-to-face
Intakes: January | May | September
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Putra Business School

Putra Business School

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