This course focuses on entrepreneurship and also digital business. It provides students with the understanding on digital business models, and today’s marketplace and infrastructure for digital entrepreneurship. It opens up to the students; the industry and competitor analysis of e-environments, and how to design digital business strategies. The subject also includes topics of supply chain management, digital marketing, customer relationship management and how to conduct feasibility analysis and design for developing a digital business service.
|Course Code||: MGT7106E|
|Course Mode||: Online|
|Intakes||: January | May | September|