The course encompassed an understanding of the basic concepts, strategies, and theories of marketing management. The influence of marketing environment; consumer and organization buying behaviour; decisions and strategies pertaining to marketing mix such as product, price, distribution, and promotion; are strategic marketing planning, implementation, and control of marketing program; major techniques in gathering information that determine the marketing objectives and strategies of companies are discussed.
|Course Code||: MKT7101E|
|Course Mode||: Online|
|Intakes||: January | May | September|