Introduction

This programme is designed to equip graduates with the information and skills necessary to create, convey, and deliver value propositions to target consumers.

PBS is the pioneer institution to offer this programme. Graduates will be awarded a PBS MBA degree and CMI membership and a Certified Professional Marketer (CPM) Asia certification.

The collaboration with Institute of Marketing Malaysia (IMM) contributes towards achieving PBS’ objective of nurturing human leaders.

(N/345/7/0986)(MQA/FA8333)(11/21)

Admission Requirements

Applicants must possess one of the following qualifications:

  • A recognised Bachelor’s degree [Level 6, Malaysian Qualifications Framework (MQF)] with minimum CGPA of 2.75 or its equivalent as accepted by the PBS senate; or
  • A recognised Bachelor’s degree with a CGPA below 2.75 but not lower than 2.50 will only be considered based on a strict internal assessment (including test, interview or portfolio); or
  • A recognised Bachelor’s degree (Level 6, MQF) or equivalent not meeting CGPA of 2.50, can be accepted subject to minimum 5 years of working experience in relevant field; or
  • A recognised Postgraduate Certificate’s degree or its equivalent; or
  • Other qualifications approved by the PBS Senate.

All international candidates graduated from degree programmes whereby English is not the medium of instruction must have obtained a minimum of 550 for the TOEFL Paper-based test or 80 for the Internet-based test, or IELTS Band 6.0, or MUET Band 5.0.

Delivery of Courses

Full Time

  • Lectures are conducted on alternate weekdays morning or evening, or weekends (Saturdays and Sundays).
  • There will be 1 – 2 weeks of inter trimester break.
  • Study duration is 1 year 4 months – 2 years.
TrimesterNo of Courses
14
24
34
43
5Continue Project Paper

Part Time

  • Lectures are conducted on alternate weekends (Saturdays and Sundays).
  • There will be 1 – 2 weeks of inter trimester break.
  • Study duration is 2 years 8 months – 3 years.
TrimesterNo of Courses
12
22
32
42
52
62
72
8Project Paper

Program Structure

The structure of the Master of Business Administration programme is as follows:
Total courses of 15 (14 x 3 credits + 1 x 6 credits)48 credit hours
7 core courses (7 x 3 credits)21 credit hours
5 specialisation courses (5 x 3 credits)15 credit hours
2 elective courses (2 x 3 credits)6 credit hours
Project paper6 credit hours

MBA Marketing Program Structure

Specialisation
MKT7202 Marketing Communication
MKT7203Marketing Strategy
MKT7204Business and Marketing in Asia
MKT7205Asia Marketing Management
MKT7206Consumer Behaviour
Elective – Choose 2 only
MGT7101Managing Operations of Business
FIN7101Financing Business
MGT7104Knowledge Management
MGT7105Business Intelligence and Analytics Systems
MGT7106Digital Business and Entrepreneurship
FIN7205Islamic Finance
FIN7208Financial Technology (FINTECH)
MGT7201Digital Transformation

Fees

Full Time Local

Part Time Local

International

Putra Business School

Putra Business School

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